Media analysis is the study and examination of media content, including various forms of communication such as television, radio, print, and digital platforms. It involves evaluating how media messages influence public opinion, culture, and behavior. Analysts scrutinize the representation of themes, narratives, and ideologies in media, assessing the impact of these elements on audiences and societal norms. The process typically includes qualitative and quantitative research methods, allowing for a comprehensive understanding of media trends, biases, and the effectiveness of communication strategies. Media analysis plays a crucial role in fields such as communications, journalism, political science, and marketing, as it helps to uncover underlying messages and informs the development of media literacy.
Cristina Ónega is a prominent figure in Spanish journalism, renowned for her strategic leadership of Canal 24 Horas since 2018. Unlike the flamboyance typically rewarded in media, Ónega embodies a…